"Kilómetros" (Kilometers) is the title of the spot in which César Pesquera makes his debut in Toma 78. With Zapping in charge of the creativity, ADIF's latest campaign is the launch of its new high speed train between Madrid and Valencia.

With a total rail length of 391 kilometers, the producer explains in poetic language and devoting a lot of detailed work and special attention to aesthetics, what this new line will mean: the coming together of people and companies in a sustainable and quick way.