The mythical singer "El Puma" was the main character in the Eclipse chewing gum campaign shooted in March 07.  The 3 spots that make up the whole campaign, "Picnic" - "Funeral" - "Plumber", were located in different places of Barcelona and were directed by Agustín Berruezo and Andrés Muschietti (Doble Nelson). The campaign, designed by The Bravo Group, USA, will broadcast in the USA from September.