11/2008
Three spots, "Tocata", "Soga" y "Aventon", form the new campaign for Rexona in Latinamerica.
Therefore, Doble Nelson with Rebolución Buenos Aires will be in charge
of shooting the project designed by the argentinian agency Vega Olmos
Ponce.
09/2008
Quim Lorente´s first work at Toma78: a new campaign for Nokia Worldwide.
Four spots were done with the objective to promote the values of the new products by Nokia. Sensations, simplicity and lenguage were the project´s key aspects.
Shot entirely in Barcelona city and country during three days and nights, the campaign will be released worldwide in december.
09/2008
From september on Quim Lorente, renown ad director at national and international level, is now a part of Toma78´s group of directors.
WELCOME!!
07/2008
After the success of "Thertysomething", Doble Nelson is againg in charge
of the new campaign of Coca Cola, created by McCan Erikson. The spot,
shooted entirely in Madrid, has two versions: a 90 second one for
theatres and The Internet, and a 60 second one for TV.
Filmed as a musical and emulating the videoclips of this period, Coca
Cola pay tribute to all those young people who grew up drinking Coca
Cola and lived their adolescence in the 80's. Loquillo and his "Rock and Roll Star" theme, the sketch of every spanish
Tv show, the boom of Mecano, phrases such "ni consola ni consolo" or
"What we have been lost to us in a party? ", these are some of the
sources used in this spot to explain that, despite time is going by, the
important thing is to preserve a young spirit. A peculiar version of the 80's Spandau Ballet theme "Gold" has been composed for the add.
07/2008
Doble Nelson travels to Argentina to carry out the 7up Free new campaign in Latinoamerica.
This campaign consists on two spots, Kevin and "Comillas", two brilliant scripts that have humor as the main character and that contrast with the realistic touch of the characters and with the absurd conflict.
The campaign will broadcast in Argentina but also can be watched in TOMA 78 website.
07/2008
The Italian production company Filmmaster opts once again for TOMA 78 for the production of its new project for BCC.
The campaign from agency McCann Erikson, shooted in the middle of July, has been directed by Paolo Genovese and Luca Miniero.
06/2008
The campaign Guitar Hero from the agency DDB has been carried out by TOMA 78 for the American production company HOLMES DOF.
The spot, called Bus Stop, shooted in the end of July , was directed by Marcel Langenegger.
06/2008
The campaign whatsholutiwearbymango.com returns to TOMA 78. Alice Dellal and Sheila Márquez are on the hands of Cerveró to create eight elegant peices for this knwon fashion brand. With a sober look, more rational and elegant than that of the last campaign, Mango shows us the new tendencies for the next season, keeping with the style and concept of the last campaign.
As happened in the las project, this campaign has two parts: a website that will be available in five different languages (Spanish, English, Deutch, Polish, French and Turkish), and a campaign on TV for Spain and Poland.
The new image of Mango Jeans is called Alice Dellal, who is one of the most promising models these days and one of the most solicited amongst the best brands.
In so little time Sheila Márquez has became one of the outstandindg names in the Spanish fashion. Louis Vuitton, Chloém Gucci or Chanel are some of the brands for which she has modelled, reaching this way a real top model status in our country.
05/2008
The campaign Aquarius "La Colifata", from the agency Sra.Rushmore and directed by Doble Nelson, has won the Golden Award in the 23rd edition of the Festival Iberoamericano de la Comunicación Publicitaria.
05/2008
The campaign Coca-Cola "Thirtysomething", directed by Doble Nelson and created by Sra. Rushmore, has recieved three nominations in the APCP Awards, including Best Directing and Best Spot.
03/2008
Sra. Rushmore opts again for Doble Nelson for the next Coca Cola Light campaign. A direct and simple spot, inspired by the Hollywood during the 80's, but in a realistic context.
The campaign is called "what makes you different, makes you wonderful" and has Uma Thurmann as the main character. She represents perfectly the values of the brand and has an own and strong defined personality which make her special and different.
03/2008
The new Steakhouse is coming to Spain, the most exclusive hamburger of the well kwon american multinational Burger King.
Crispin Porter + Bogusky moved to Barcelona for some days to shoot together with Doble Nelson.
Having the habitual touch of humor as main figure, the Burger King new spot is about the strange powers a hamburger has, which convert everyone who tastes it into a posh person. As it's warned: you'll be one of them.
02/2008
After the success of the last collection, Mango opted for TOMA 78 once again, as well as for Luís Cerveró for its new project spring-summer whatputonmebymango.com. With Eugenia Silva and Alexandra Richards in the leading roles, the campaign consists of two parts: the website, available in five languages (Spanish, English, Deutch, French, Polish and Turkish), and the campaign for TV in Spain and Poland.
Eugenia Silva is a well knwon international model who has worked at the most prestigious catwalks all over the world for the most important brands and designers such as Carolina Herrera, Christian Dior, Chanel, John Galliano, Givenchy and Emmanuel Ungaro.
Alexandra Richards, a 21 year-old model but also a newyorker DJ, has posed for important photographers like Mario Testino or Annie Leibowitx. Her successful career has driven her to lead the campaigns of consagred brands such as Tommy Hilfiger and to appear in prestigious fashion magazines such as Vogue o Glamour.
02/2008
The new campaign for Aquarius, created by Mrs. Roshmore and carried out by Doble Nelson, tell us the story of Alfredo Oliveiro, a psychiatrist who thought that it would be a great idea to create a site for dialogue,as a recovering therapy, amongst the patients of the Psichiatric Bordas Hospital, in Buenos Aires.
That's how Radio La Colifata was created, exclusively formed by mental handicaped patients, pioneers in the whole world, who now have become a social phenomenon, huge sucessful in Iberoamérica that thanks to Aquarius are getting noticed in our country.
Keeping the style of its previous campaigns, Aquarius returns with a message in which the outstanding idea is "up to where human beings can go", a message full of postivity, fun, humor and hope.
02/2008
The new Skoda Fabia is making great strides. The campaign, created by Road and directed by Doble Nelson, count on the appearance of Estopa, the famous music group from Cornellá. The spot was shooted both in Madrid and the Skoda factory of Mladà Bolesav (Chec Republic).
It's made up of two 30-second pieces. The first shows the sophisticated process of creation of a very special Skoda, one which contains the famous Muñoz brothers sitted down in the back seat as a standar-produced article.
In the second spot, we see the standar Estopa equipment installed inside the vehicles that are in a exclusive Skoda store. In a comical situation, comparing the similar features, a client is trying to decide which car is the best.
