TOMA 78 carried out the production service for "Giocco del Lotto", the new campaign for the Italian production company Filmaster Groug, during six long days in November. "Giocco de Lotto" was shooted in different settings of Barcelona and Girona, under the direction of the french filmmaker Christian Lyngbe. A golf player with some aim problems killing a bird, a beaty young girl with a broken high-heel falling onto a Christmas Tree in a very fashion party… these are some of the stories of this hilarious spot.

This is the starting point of the original work of Doble Nelson (Agustín Berruezo and Adrés Muschietti) to advertise the signing of the well-knwon Real Madrid goalkeeper for one of the bigger insurance companies in Europe. Shooted in a pleasant style, the goalkeeper really felt good under the direction of these prolifics filmmakers, who knew how to take profit to the interpretative side of the player.

"Qué idea" is the name of the last work of Doble Nelson for Moviestar. Shooted in Miami (USA) during the first week of July, the spot is a work of the agency McCann Erikson. For the spot, the old theme of Pino D'Angio "Ma quale idea" was recovered and adapted. Once, it was a huge dance floor hit, and now it marks the adventures of the main character, a very peculiar "party king". A big staff, an electrifying choreography, dancers, Harley Davison, a heart-shaped bed, and Miami city as the perfect setting, all those elements made possible this cool and crazy spot.

Ojo de plata en el festival publicitario de Latinoamérica.

"The Fall" is the last spot shooted by TOMA 78 for MANGO, in which the 2007 fallen-autumn collection, designed for Mónica and Penélope Cruz, was presented. Luís Cerveró, creator and filmmaker of this story, leads the acclaimed Canadian model Coco Rocha, who has worked together with many famous brands, such as Marc Jacobs, Prada, Balenciaga or Vuitton, and also has been VOGUE's cover several times.

"Treintaitantos" (Thirties) is the name of the Doble Nelson spot that was produced for the agency McCann Erikson last spring. The shooting took place in Madrid during five long days in March, and the editing was carried out during April 2007.

The spots remembers both the old-fashioned style during the 80's (knee patches, shoulder pads, cassette tapes…) and the famous characters of this period, like the football player Gordillo or the TV presenter Maira Gómez Kemp. Besides, the spot is also ironic with this generation, now a little bit older, but as the main character says "with a glorious past". The music selected for the spot, Simple Mind's "Don't you (forget about me)", reforce the idea that Coca-Cola wants to transmit to the people in their thirties.
The spot can be found in the Directors section of our website.

Two films directed by Doble Nelson during 2006 and 2007 were the winners of two ¨Sol¨ awards.
The gold "Sol" for the Coca Cola ¨Thirtysomething¨ campaign for McCann Erickson Spain.
The silver "Sol" for the ¨Raise Your Hand" campaign for the renown Argentine agency Santo.

Thirtysomething won at the FIAP Awards.

The mythical singer "El Puma" was the main character in the Eclipse chewing gum campaign shooted in March 07.  The 3 spots that make up the whole campaign, "Picnic" - "Funeral" - "Plumber", were located in different places of Barcelona and were directed by Agustín Berruezo and Andrés Muschietti (Doble Nelson). The campaign, designed by The Bravo Group, USA, will broadcast in the USA from September.