The star of the latest and long-awaited campaign of Lotería del Niño is a pleasant boy with Northern European features, exceptionally directed by Doble Nelson.
With that touch of humor that characterizes it, Doble Nelson has conferred upon the spot a very special magic: the "magic" of the boy's luck.
The star of the successful National Lottery campaign is a very peculiar character: Pancho, an intrepid and gifted dog capable of both doing the laundry and reading the newspaper.
With its unique humor, which has enjoyed so much success, Doble Nelson presents this intimate story with a "bittersweet" ending.
Fernando Alonso stars in Renault's latest ad campaign entitled "dreams" in which, opening his heart to the camera, with mischievous humor he tell us how a Formula 1 champion is born.
Doble Nelson gana el premio a la Mejor Realización en los APPE, premios creados en 1990 por la Asociación de Productoras Publicitarias Españolas, por el spot "Pancho" para Lotería Nacional.