Irma Borrell starts as a producer and with Barbara Muschietti (executive producer) and Cristina Lera, takes on the responsibility of the production and representation of TOMA 78.

The director Richard d'Alessio is the latest incorporation to the international directors that TOMA 78 represents in Spain.

Irma has many years of experience in THE LIFT producciones where she was working on national and international market, for clients as Unilever, Movistar, Telefonica, Renault or Nike and she worked with direcors as John Doe, David Alcalde, David Shane, Joaquin Baca- Asay, Javier Ruiz, Pekka Hara or Noco Kasakoff.

Richard d'Alessio began its career at advertising world when he was 22 years old, working with the famous advertiser Donny Deustch creating and directing more than 300 spots together including the famous campaign by Ikea for USA "Salesman". From here Richard has directed 4 of the top ten spots by Super Bowl and the other top ten of spots "Cedrid Date" by Bud Liht. With his spots he has won lots of international prizes, including 3 lions in Cannes.He has worked all over the world for clients as Budweiser, Nintendo, Pepsi, Snickers and General Motors.

Now TOMA 78 reprints at national market the directors Doble Nelson (Andrés Muschietti & Agustín Berruezo, who won the Gold Lion in Cannes 2009), Quim Lorente and David Vergés. Internationally TOMA 78 represents in Spain: Richard d'Alessio Karina Taira, Marcel Langenegger and Fernando Lazzari.

Toma welcomes this New Year with new incorporations: David Vergés, Marcel Langenegger y Fernando Lazzari.

MARCEL LANGENEGGER
After attendind Art School in Zurich, Marcel begins his professional career first as a Graphic Designer at his own studio, handling projects for Saatchi and Saatchi, Young and Rubicam and Vogue. Later, he moves to USA to pursue a Mater's Degree in film at the art Center College of Design. His graduating short film is a success and he is immediately signed by Propaganda Pictures. One of his first professional assignments was a spot of Doctors Without Borders (Advico/Young and Rubicam/Zurich). The spot won a Gold Lion at the 2001 Cannes Inernational Advertising Festival and a Gold Clio tho following year. Likewise, his commercial of Chanel nº5 became a huge hit in festival around the world.

Though his career, Marcel has directed several spots for important clients such as Toyota, Mercedes, Nissan and Compaq. Has has signed for representation with Circle Productions (Canada) and Chclate Films (Swetzerland). Apart from this, Langenegger has also worked in cinema. His first feature film, Deception, with Ewan McGregor and Hugh Jackman open soon and at the moment he is preparing his second film, a drama ser at the end of WWII.

FERNANDO LAZZARI
Fernando Lazzari has become one of the most promising directors after winning the most prestigious commercial awards: Cannes, Promax/BDA, One Show, D&AD o Fiap Awards.

Having studied Graphic Design at the Buenos Aires University, Fernando began his career as a Live Action Director for the MTV Networks in Latin America. In only three years, he promoted to Latin American Creative Director for the VH1 Channel, where he filmed some of his best-known commercials. And just three years later, he strengthened his position becoming the MTV International Creative Director. He currently lives in London, where faces his new moment as a advertising filmmaker.

DAVID VERGÉS
David studied filmmaking in thhe ESCAC -Cinema and Audiovisual Superior School of Catalonia-, where he directed several short films. Once he finished his studies, he wrote and directed Cheesecake, a short film produced by Escándalo Films wich was selected and awared at national and international Film Festivals. After years of experience as AD, not only for commercials but also for feature films, David made the definitive move towards direction last year. He has since directed accounts for clients like DANONE or DIARIO AVUI.