Pornographics is a creative studio founded by Salva Regas, Victor Lavega and Lluís Campmajó that develops projects of motion graphics and graphic identity for television. The study is comprised of a team of art directors, creative staff, designers and animation specialists. They have worked for over 10 years on web projects, animation and graphic design for clients like Pull & Bear, Diesel, BMW, MTV , Honda, TVE, TV3 and Estrella Damm, amongst others.
Irma Borrell starts as a producer and with Barbara Muschietti (executive producer) and Cristina Lera, takes on the responsibility of the production and representation of TOMA 78.
The director Richard d'Alessio is the latest incorporation to the international directors that TOMA 78 represents in Spain.
Irma has many years of experience in THE LIFT producciones where she
was working on national and international market, for clients as
Unilever, Movistar, Telefonica, Renault or Nike and she worked with
direcors as John Doe, David Alcalde, David Shane, Joaquin Baca- Asay,
Javier Ruiz, Pekka Hara or Noco Kasakoff.
Richard d'Alessio began its career at advertising world when he was
22 years old, working with the famous advertiser Donny Deustch creating
and directing more than 300 spots together including the famous campaign
by Ikea for USA "Salesman". From here Richard has directed 4 of the top
ten spots by Super Bowl and the other top ten of spots "Cedrid Date" by
Bud Liht. With his spots he has won lots of international prizes,
including 3 lions in Cannes.He has worked all over the world for clients as Budweiser, Nintendo, Pepsi, Snickers and General Motors.
Now TOMA 78 reprints at national market the directors Doble Nelson
(Andrés Muschietti & Agustín Berruezo, who won the Gold Lion in
Cannes 2009), Quim Lorente and David Vergés. Internationally TOMA 78
represents in Spain: Richard d'Alessio Karina Taira, Marcel Langenegger
and Fernando Lazzari.
Toma welcomes this New Year with new incorporations: David Vergés, Marcel Langenegger y Fernando Lazzari.
After attendind Art School in Zurich, Marcel begins his professional
career first as a Graphic Designer at his own studio, handling projects
for Saatchi and Saatchi, Young and Rubicam and Vogue. Later, he moves to USA to pursue a Mater's Degree in film at the art
Center College of Design. His graduating short film is a success and he
is immediately signed by Propaganda Pictures. One of his first
professional assignments was a spot of Doctors Without Borders
(Advico/Young and Rubicam/Zurich). The spot won a Gold Lion at the 2001
Cannes Inernational Advertising Festival and a Gold Clio tho following
year. Likewise, his commercial of Chanel nº5 became a huge hit in
festival around the world.
Though his career, Marcel has directed several spots for important
clients such as Toyota, Mercedes, Nissan and Compaq. Has has signed for
representation with Circle Productions (Canada) and Chclate Films
(Swetzerland). Apart from this, Langenegger has also worked in cinema.
His first feature film, Deception, with Ewan McGregor and Hugh Jackman
open soon and at the moment he is preparing his second film, a drama ser
at the end of WWII.
Fernando Lazzari has become one of the most promising directors after
winning the most prestigious commercial awards: Cannes, Promax/BDA, One
Show, D&AD o Fiap Awards.
Having studied Graphic Design at the Buenos Aires University, Fernando
began his career as a Live Action Director for the MTV Networks in Latin
America. In only three years, he promoted to Latin American Creative
Director for the VH1 Channel, where he filmed some of his best-known
commercials. And just three years later, he strengthened his position
becoming the MTV International Creative Director. He currently lives in London, where faces his new moment as a advertising filmmaker.
David studied filmmaking in thhe ESCAC -Cinema and Audiovisual Superior
School of Catalonia-, where he directed several short films. Once he finished his studies, he wrote and directed Cheesecake, a short
film produced by Escándalo Films wich was selected and awared at
national and international Film Festivals. After years of experience as AD, not only for commercials but also for
feature films, David made the definitive move towards direction last
year. He has since directed accounts for clients like DANONE or DIARIO
From september on Quim Lorente, renown ad director at national and international level, is now a part of Toma78´s group of directors.