"Deberías haberte comprado el Toyota Auris", esta es la frase más repetida y la columna vertebral de este nuevo proyecto de Toma 78 para Toyota con realización de Doble Nelson y creatividad de la agencia Saatchi & Saatchi.
Como si se tratara de una secuela del spot anterior, la nueva campaña de Toyota se caracteriza por su dinamismo y la frescura de su relato, sin olvidar el tono cómico que caracteriza a Doble Nelson.
La campaña se hace con el SOL de PLATA en esta edición de San Sebastián.
What better way to end the year happily than with a musical spot by Doble Nelson? The last campaign for Barceló Cream has been signed by McCann Erickson Madrid and is a sort of déjà-vu of what many of us have gone through at some time or another: to leave the party of "your life" out of cautiousness and go home early.
A refreshing and amusing spot with a subtle and elegant sense of humor, and a catchy rhythm that reaches a crescendo as the spot unfolds.
With the humor that is so typical of it, Doble Nelson presents Iberdrola's latest campaign, creativity by Publicis Comunicación España. A simple though at the same time brilliant spot in which, parodying its leading character, it shows us that it isn't necessary to set up a windmill at home in order to save money on electricity and gas.
Doble Nelson and Aquarius get together again for the brand's new advertising campaign. This time, they focus on a group of homeless people who have set themselves the challenge of walking the Camino de Santiago.
Along the lines that characterize them, they tell us a story full of humanity and prove, once again, that human beings are extraordinary.
Renault presents a new ad campaign for which purpose it has counted on the humor skills of Doble Nelson, with the creativity by Publicis Comunicación España.
An amusing spot in which our friendly and young protagonists cannot resist the new advantages which Renault offers: they get hold of a car despite their young age.
Schweppes's new campaign for Trina, created by LOLA and produced by Doble Nelson, is comprised of three pieces: "Voz de pito", "Sabores" and "Arengador".
Under the slogan "and what about you, do you dare to be natural?", the humorous ad characterizes the works of Doble Nelson. Shot in South Africa with the production company Atomik, it vindicates the naturalness of people.
Aquarius y Rushmore, una vez más, no se van sin premio de San Sebastián. El Sol de Bronce recae sobre la campaña Homeless, realización de Doble Nelson, en la que unos sin techo recorren el camino de Santiago como manera de reencontrarse con ellos mismo.
La campaña de Diesel "Quique the head" realizada por Doble Nelson arrasa en el Festival de San Sebastián, llevándose a casa dos Soles de Oro.
Quique es un joven de Rosario, Argentina, que hace un llamamiento a la generosidad ciudadana con el fin de conseguir un cuerpo.
Aquarius surprises us once again with its new campaign that tells the story of a group of people who managed to get off the death row after an unfair sentence, and who get together to walk the Camino de Santiago pilgrimage. In charge of the spot entitled "Libre" (Free), was the agency Sra. Rushmore and the producer Doble Nelson.
The campaign conveys optimism, hope and joy, along the same lines followed by Aquarius. Doble Nelson supplies the humor that characterizes it. The final result is a moving story.
The agency Crispin Porter + Bogusky and producer Doble Nelson get to work together again in "Kingnapping", the latest Burger King advert. Shot in Barcelona, the spot tells the story of a guy in his thirties who intends to leave his mother to go off and travel around the world. But, his mother will make him an offer he cannot refuse: a Cheesy Whopper with mushrooms.
Why leave? There's no place like home.
The new Ron Barceló campaign, directed by Doble Nelson and created by McCann Erickson, has been shooted in Canary Islands.
It's a vital spot with an ironic and pey tone, as the main character of the story.
For the launching of ADSL line by Vodafone, Tapsa presents a new spot
directed by Doble Nelson. In this spot is told the story of a family who
thought Vodafone ADSL find the twin brother of their grand father who
was being lost in South America for many years.
BAFICI takes top honors at Cannes Lions 2009. The campaign, created by Savaglio TBWA Argentina, directed by Doble Nelson and produced by Toma 78 was awarded the GOLD LION in the Entertainment category.
Best Costume Design Coca Cola Youngman at APCP 2009
Quique es un argentino que nació sin cuerpo en Rosario, Argentina, hace 27 años.
Este viral, creatividad de Shackleton y realizado por Doble Nelosn,
es la pieza central de la campaña promocional de Diesel para sus cascos
de moto. En formato de falso documental dentro del programa inglés
"Oustandings lives", Quique hace un llamamiento mundial en el que pide
un donante de cuerpo.
La clave humorística de la campaña es obvia (por la propia historia
de Quique) y Doble Nelson la lleva a la práctica a la perfección con la
recreación de las situaciones cotidianas a las que se ha de enfrentar
Campaña premiada con dos Oros en San Sebastián y una plata en
Cannes, ha sido aclamada mundialmente y utilizada como ejemplo de
viralidad en varias escuelas y centros de trabajo.
The campaign 7Up "Kevin" and "Comillas" has won the bronze Award in the 24th edition of the El Sol.
The last campaign of Lay´s, created by the agency Tiempo BBDO and directed by Doble Nelson, explains the right that everybody has to win.
A sympathetic workman comes into a bar to spend luck to a group of people, who never were chosen for anything. With this spot, Matutano launches a drawing in which more then 3 million bags have secret gifts.
Date Bombo is a campaign for young people, created by the agency Tiempo
BBDO Madrid, shot by Doble Nelson and produced by Toma78 and Lee Films,
in which discounts are given for free and a unique experience is
offered: become a star in the radio channel "los 40 principales"
Doble Nelson travels to USA to shoot with Cortez Brothers and the agency
The Vidal Partnership the latest campaign of the famous burger place.
Doble Nelson, with the Argentinean agency TBWA, creates BAFICI 2009. The
campaign consists of three spots: Oriental, Hindu and beach, which will
present the Independent Film Festival in Buenos Aires.
After a month and a half of postproduction Matutano arrives, this time to present the launch of a new line of Matutano nuts. The campain, desigend by the agency Tiempo BBDO and shot by Doble
Nelson, shows us how happy a funny elephant girl, Wendy, is with the new
With the slogan "what if summer suddenly appears" the new Bimbo Silueta
spot, created by *SCPF
and directed by Doble Nelson, it reminds us that
we can not wait until the last moment to take care of ourselves, it has
to be every day.
Three spots, "Tocata", "Soga" y "Aventon", form the new campaign for Rexona in Latinamerica.
Therefore, Doble Nelson with Rebolución Buenos Aires will be in charge
of shooting the project designed by the argentinian agency Vega Olmos
After the success of "Thertysomething", Doble Nelson is againg in charge
of the new campaign of Coca Cola, created by McCan Erikson. The spot,
shooted entirely in Madrid, has two versions: a 90 second one for
theatres and The Internet, and a 60 second one for TV.
Filmed as a musical and emulating the videoclips of this period, Coca
Cola pay tribute to all those young people who grew up drinking Coca
Cola and lived their adolescence in the 80's. Loquillo and his "Rock and Roll Star" theme, the sketch of every spanish
Tv show, the boom of Mecano, phrases such "ni consola ni consolo" or
"What we have been lost to us in a party? ", these are some of the
sources used in this spot to explain that, despite time is going by, the
important thing is to preserve a young spirit. A peculiar version of the 80's Spandau Ballet theme "Gold" has been composed for the add.
Doble Nelson travels to Argentina to carry out the 7up Free new campaign in Latinoamerica.
This campaign consists on two spots, Kevin and "Comillas", two brilliant scripts that have humor as the main character and that contrast with the realistic touch of the characters and with the absurd conflict.
The campaign will broadcast in Argentina but also can be watched in TOMA 78 website.
The campaign Aquarius "La Colifata", from the agency Sra.Rushmore and directed by Doble Nelson, has won the Golden Award in the 23rd edition of the Festival Iberoamericano de la Comunicación Publicitaria.
The campaign Coca-Cola "Thirtysomething", directed by Doble Nelson and created by Sra. Rushmore, has recieved three nominations in the APCP Awards, including Best Directing and Best Spot.
Sra. Rushmore opts again for Doble Nelson for the next Coca Cola Light campaign. A direct and simple spot, inspired by the Hollywood during the 80's, but in a realistic context.
The campaign is called "what makes you different, makes you wonderful" and has Uma Thurmann as the main character. She represents perfectly the values of the brand and has an own and strong defined personality which make her special and different.
The new Steakhouse is coming to Spain, the most exclusive hamburger of the well kwon american multinational Burger King.
Crispin Porter + Bogusky moved to Barcelona for some days to shoot together with Doble Nelson.
Having the habitual touch of humor as main figure, the Burger King new spot is about the strange powers a hamburger has, which convert everyone who tastes it into a posh person. As it's warned: you'll be one of them.
The new campaign for Aquarius, created by Mrs. Roshmore and carried out by Doble Nelson, tell us the story of Alfredo Oliveiro, a psychiatrist who thought that it would be a great idea to create a site for dialogue,as a recovering therapy, amongst the patients of the Psichiatric Bordas Hospital, in Buenos Aires.
That's how Radio La Colifata was created, exclusively formed by mental handicaped patients, pioneers in the whole world, who now have become a social phenomenon, huge sucessful in Iberoamérica that thanks to Aquarius are getting noticed in our country.
Keeping the style of its previous campaigns, Aquarius returns with a message in which the outstanding idea is "up to where human beings can go", a message full of postivity, fun, humor and hope.
The new Skoda Fabia is making great strides. The campaign, created by Road and directed by Doble Nelson, count on the appearance of Estopa, the famous music group from Cornellá. The spot was shooted both in Madrid and the Skoda factory of Mladà Bolesav (Chec Republic).
It's made up of two 30-second pieces. The first shows the sophisticated process of creation of a very special Skoda, one which contains the famous Muñoz brothers sitted down in the back seat as a standar-produced article.
In the second spot, we see the standar Estopa equipment installed inside the vehicles that are in a exclusive Skoda store. In a comical situation, comparing the similar features, a client is trying to decide which car is the best.
This is the starting point of the original work of Doble Nelson (Agustín Berruezo and Adrés Muschietti) to advertise the signing of the well-knwon Real Madrid goalkeeper for one of the bigger insurance companies in Europe. Shooted in a pleasant style, the goalkeeper really felt good under the direction of these prolifics filmmakers, who knew how to take profit to the interpretative side of the player.
"Qué idea" is the name of the last work of Doble Nelson for Moviestar. Shooted in Miami (USA) during the first week of July, the spot is a work of the agency McCann Erikson. For the spot, the old theme of Pino D'Angio "Ma quale idea" was recovered and adapted. Once, it was a huge dance floor hit, and now it marks the adventures of the main character, a very peculiar "party king". A big staff, an electrifying choreography, dancers, Harley Davison, a heart-shaped bed, and Miami city as the perfect setting, all those elements made possible this cool and crazy spot.
Ojo de plata en el festival publicitario de Latinoamérica.
"Treintaitantos" (Thirties) is the name of the Doble Nelson spot that was produced for the agency McCann Erikson last spring. The shooting took place in Madrid during five long days in March, and the editing was carried out during April 2007.
The spots remembers both the old-fashioned style during the 80's (knee patches, shoulder pads, cassette tapes
) and the famous characters of this period, like the football player Gordillo or the TV presenter Maira Gómez Kemp. Besides, the spot is also ironic with this generation, now a little bit older, but as the main character says "with a glorious past". The music selected for the spot, Simple Mind's "Don't you (forget about me)", reforce the idea that Coca-Cola wants to transmit to the people in their thirties.
The spot can be found in the Directors section of our website.
Two films directed by Doble Nelson during 2006 and 2007 were the winners of two ¨Sol¨ awards.
The gold "Sol" for the Coca Cola ¨Thirtysomething¨ campaign for McCann Erickson Spain.
The silver "Sol" for the ¨Raise Your Hand" campaign for the renown Argentine agency Santo.
Thirtysomething won at the FIAP Awards.
The mythical singer "El Puma" was the main character in the Eclipse chewing gum campaign shooted in March 07. The 3 spots that make up the whole campaign, "Picnic" - "Funeral" - "Plumber", were located in different places of Barcelona and were directed by Agustín Berruezo and Andrés Muschietti (Doble Nelson). The campaign, designed by The Bravo Group, USA, will broadcast in the USA from September.
Ojo de Plata para la campaña de Coca Cola "Treintaytantos". Creatividad de McCann Madrid y realización de Doble Nelson.
Doble Nelson directs the new ad for SIMA, - Madrid's real estate show. With humor as its leading character, the spot - accompanied by Paloma San Basilio's catchy song "Juntos"- talks about the need to have a home to live in.
Lotería del Niño "Supermercado" se hace con el SOL DE PLATA en el Festival de San Sebastián.
The star of the latest and long-awaited campaign of Lotería del Niño is a pleasant boy with Northern European features, exceptionally directed by Doble Nelson.
With that touch of humor that characterizes it, Doble Nelson has conferred upon the spot a very special magic: the "magic" of the boy's luck.
The star of the successful National Lottery campaign is a very peculiar character: Pancho, an intrepid and gifted dog capable of both doing the laundry and reading the newspaper.
With its unique humor, which has enjoyed so much success, Doble Nelson presents this intimate story with a "bittersweet" ending.
Fernando Alonso stars in Renault's latest ad campaign entitled "dreams" in which, opening his heart to the camera, with mischievous humor he tell us how a Formula 1 champion is born.
Doble Nelson gana el premio a la Mejor Realización en los APPE, premios creados en 1990 por la Asociación de Productoras Publicitarias Españolas, por el spot "Pancho" para Lotería Nacional.