Zapping places its trust once more in César Pesquera for its new project: the launch of Banca Cívica.

The spot navigates amid realism and aesthetics, the document and emotion, with the concept of transparency as the cornerstone and real people as characters. Thus is Banca Cívica, a new committed bank that cares about people.

"Kilómetros" (Kilometers) is the title of the spot in which César Pesquera makes his debut in Toma 78. With Zapping in charge of the creativity, ADIF's latest campaign is the launch of its new high speed train between Madrid and Valencia.

With a total rail length of 391 kilometers, the producer explains in poetic language and devoting a lot of detailed work and special attention to aesthetics, what this new line will mean: the coming together of people and companies in a sustainable and quick way.