From Canary Islands, to Valencia, to get to Barcelona, the new Canary Islands' Bananas campaign, created by the AGR Machine agency and directed by Quim Lorente starts a new phase in the company's strategies of brand communication.

With the slogan "naturally it pleases you, it's worth more" the brand wants to reach young mothers; so that they choose Canary Islands' Bananas even though its price is higher.

The star of the latest and long-awaited campaign of Lotería del Niño is a pleasant boy with Northern European features, exceptionally directed by Doble Nelson.

With that touch of humor that characterizes it, Doble Nelson has conferred upon the spot a very special magic: the "magic" of the boy's luck.